episode 17 : Wall Drug Store

come on - how can you not heard of Wall Drug. it's famous! i first heard bout it from a friend who grew up in the mid west when i was in college. i had never heard of Wall Drug before then. he then explained bout how you could see these billboards all up and down I-90, then my professor explained that Wall Drug was one of the first to actually use billboards in that manor to attract customers.

they were the first to have multiple billboards along the way to attract interest from salesmen / vactioners to stop by - and it worked! after which everyone else started copying them.